Christmas, the period of the year everybody is looking forward to is almost here. All of us want to surprise our family and close friends with gifts that will make them happy. We try our best to buy as many things as they wish for, but of course this means we have to spend a lot of money.
So here comes the trick. There is a rule in economics that states: when the price on a product goes down, that thing will become much more desirable.
Let me explain it better. Let’s think about your favourite shampoo. If it is being sold at a discount you may take that into consideration and buy more bottles because you know that you will need more in the future. Whereas if the same product wasn’t at a discount you would just buy one and leave.
The same thing works for Christmas as well. Every company wants to sell as many products as possible, so they will use the celebration to their benefit. Some companies are even raising the prices before the holidays and when the time comes, they make substantial discounts that will convince people to buy more.
And, in most cases, it really works, because psychologically, you think you pay less. But in reality, you buy more than you have to, so you probably pay even more than expected.
Now, please do not get me wrong. I love Christmas, the atmosphere, the decorations, the lights, the songs, making and receiving gifts, but I just think that we should make a plan before buying everything that we want, in order to not spend too much money.
Another strategy used by companies are advent calendars. Most of you have probably had or wanted an advent calendar. We will not talk about the ones containing food because I do not think they are made like this, instead we will discuss those filled with makeup and skincare.
I analysed a lot of advent calendars and most of them offer almost the same things, which is not the biggest problem. The thing is that these advent calendars contain stuff they do not usually sell; in order to get them out of the stock, they put them in advent calendars.
The trick is they make you think that for a fair price you will receive superior quality products but in reality, that is not always the case. In most of them you will find red nail polish, red lipstick, scented candles, nail stickers and other similar products that may not be useful for everyone. But you still get them and then probably leave them in a corner till the expiration date comes.
In conclusion, Christmas is considered an incredibly beautiful time of the year, when the whole family gets to come together, talk and share the things they learnt in the past year. It is a period when we should feel happy and grateful for everything good happening in our lives, to take care of our loved ones and maybe surprise them with some gifts, to help Santa Claus, of course.
I wish all of you a Merry Christmas and Happy Holidays!
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