What makes us “feel” when we see colors? Why do we see some cities as “depressing” by just looking at them? Why are children’s shows so colorful? Well, these phenomena have to do with how our brain perceives hues, which is similar to the majority of people.
Warm tones tend to deliver a stronger impact on our mood, while cool tones are soothing. These feelings come from subconscious associations with different events or symbols- like, for example, when seeing red, we think of anger or love. But why? The heart, which symbolizes love, and an angry individual’s face are or turn red. Yellow is an optimistic, cheerful color, due to its association with the sun, a symbol of hope.
Blue, depending on its value, can generate a variety of moods. For example, light blue brings calmness, while dark blue creates feelings of isolation and detachment. Green is also a comforting color due to its association with nature, and purple reminds us of royalty or wealth from the fact that during medieval times it was difficult to obtain thus being used only in regal clothing.
Overall, colors influence us depending on our physical surroundings or cultural beliefs. Nonetheless, it plays a substantial role in our lives.
Two of the most important uses of color psychology can be seen in art and design. For example, logos play a substantial role for business as this is the first aspect that customers see- usually, digital companies such as Google, YouTube, and Facebook use bold primary or secondary colors to catch the eye of their clients. Interior design and architecture are also fields that use the influence of colors on people to be successful, meaning to have a general public appeal. As mentioned previously a city with monotone grey buildings, for example, will seem boring or even “depressing”. Also, most hospital’s walls are painted in a light blue color to calm the supposedly anxious patients.
In art, colors are crucial for transmitting emotions- they are chosen carefully by the artist for this purpose. In this case, they can be used to disturb or generate negative emotions to the viewer. One of the best examples is Picasso’s famously known “Blue Period” during which he predominantly used the typical dark blue shade to transmit sadness and aloofness.
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