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  • Writer's pictureSofia Bordei

The psychology of eating chocolate


A brain made out of pieces of chocolate

Culinary experiences represent a fascinating intersection of chemistry and psychology. Specifically, our preferred foods, often rich in sugars, fats, and salt, possess the remarkable ability to stimulate the brain's reward system. Dopamine, a key neurotransmitter and hormone, becomes activated during such moments, leading to a strong link between pleasure and the act of eating. Simultaneously, our unique taste receptors, influenced by both genetics and individual preferences, play a crucial role in triggering the brain's response to specific foods, cultivating a genuine sense of delight.


Historically, chocolate was used for medicinal purposes when it started to be consumed around 4000 years ago. The indigenous peoples of Mesoamerica, particularly the Aztecs and Mayans, were among the earliest societies to use cacao for this. In contemporary times, however, chocolate has undergone a remarkable transformation, evolving into a symbol of indulgence and joy. Its great impact is given, firstly, to its mood enhancement function. Chocolate, enriched with compounds like phenylethylamine and serotonin precursors, acts as a catalyst for mood elevation. These bioactive elements contribute to a heightened sense of well-being, influencing the activity of the brain and creating a pleasurable experience. Secondly, there must be a very important distinction between addiction and craving, when it comes to chocolate lovers. It has been scientifically proven that chocolate stimulates the same receptors that are triggered by marijuana or morfin. This is because of anandamide, a chemical component which acts like a drug-like substance, that causes the natural brain chemical enkephalin to heighten when chocolate is consumed. 


Coming back to the benefits of consuming chocolate, there are many cognitive aspects worth mentioning. Dark chocolate contains flavonoids, a type of antioxidant associated with improved blood flow and enhanced vascular function, leading to better cognitive performance in terms of memory and learning capacity. This distinction in cognitive impact is a key rationale behind the perceived healthiness of dark chocolate when compared to its milk-laden counterpart. Furthermore, the blood flow also increases and allows for better oxygen delivery to the brain, thus improving concentration. Chocolate's psychological advantage lies in its ability to provide emotional comfort. Acting as a coping mechanism, chocolate offers a temporary escape from stress. Additionally, the release of oxytocin, often referred to as "the love hormone," during chocolate consumption contributes to a sense of bonding. In essence, chocolate becomes more than just a treat—it becomes a simple yet effective way to find solace during challenging moments.


As we navigate the complexity of chocolate's psychological impact, it becomes evident that its allure extends beyond mere gustatory pleasure. Chocolate, in its various forms and cultural manifestations, continues to captivate our senses, offering a sweet symphony of taste, emotion, and tradition that transcends borders and generations.



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